Category: ABM Strategy & Execution
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Beyond Data: Why B2B Tech Needs Intuitive Marketing to Win in a Customer-Centric World
The landscape of B2B tech is undergoing a seismic shift. The rise of customer-centric and platform-driven pricing models has reshaped how companies bring products to market. Yet, many organizations still struggle to break free from traditional sales-driven strategies, often relying too heavily on data and AI-driven insights without considering the…
