Category: Customer-led GTM & Positioning
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Leaner Teams, Tighter Budgets—But Higher Revenue Goals?
The tech industry continues to face job cuts in 2025, extending the trend of previous years. Yet, despite shrinking teams and tighter budgets, revenue expectations keep rising. Why? AI-driven shifts are eliminating traditional roles, forcing companies to reinvest in automation. For GTM leaders—adapting to AI and maximizing efficiency isn’t optional;…
